Great stuff form Coach Roy Williams:
I love playing road games. I love that atmosphere. I encourage my players to treat games away from home as a wonderful challenge. I like to tell my team, "Let's go into their living room and steal their brownies." It's all about having the confidence and attitude that I can beat your butt anytime, anywhere, anyplace, anyhow...
The bottom line is that I want my players to understand that at some point in every game, somebody's going to give in, and I don't ever want it to be us. We want to be the last team standing.
Underneath Coach Williams folksy and cordial outward demeanor beats the heart of a fierce competitor. He is driven to be the best and enjoys the continual challenge of taking every opponent's best shot - whether at home or on the road. He relates several stories in the book about how his competitiveness has been an edge throughout his career. If you want to compete with the big boys and girls, you too are going to need to become a fierce competitor. More importantly, you will need to instill your own competitive will in your team as you develop them into competitors. Highly successful programs look to dictate the tempo of the competition and impose their will on their opponents. They force opponents to react to them rather than the other way around. You too can get to this level. But you must remember that having a competitive team is a big key - and it begins with you modeling it, developing it, demanding it, and rewarding it as coach.